FIRST THINGS FIRST, LET’S DEFINE IT 📚
Short for “Artificial Intelligence,” AI refers to the use of computers and other machines to address a wide array of human challenges.
Consider the case of ChatGPT, a recent innovation!
This chatbot comprehends natural human language and employs it to generate remarkably accurate content, akin to text produced by a seasoned writer.
With the ability to recall interactions with users, ChatGPT employs these conversations – alongside the data sourced from its web searches – to refine its responses and produce even more intricate content!
Although it cannot yet replace humans, ChatGPT adapts its creativity to diverse subjects 😊
“AI can be a double-edged sword! It can save or squander substantial time! Your outcomes are only as effective as the quality of your inquiries, and you’ll require a few mishaps to master it. The skill of the prompt is thus the focal point.” – Sharonne, Brand & Com’ Strategist
7 MARKETING TIPS EMPOWERED BY AI
- Boost customer loyalty
Predicting a customer’s desire to leave before they even articulate dissatisfaction is now possible!
- Customise your relationships
Secure various targeted content to reach your entire audience, without delving into their preferences or interests 😏✌️
- Access real-time customer insights
Discern your audience’s interaction with your content and identify concealed trends to adapt accordingly.
- Disseminate campaigns across all platforms
Identify the most buzz-worthy content and messages across multiple platforms, ensuring effective outreach to your intended audience.
- Forecast the future
More accurate budget predictions lead to more accurate marketing prognostications, culminating in enhanced customer service!
- Enhance customer accessibility
Chatbots capable of engaging with customers through mobile apps like Messenger or WhatsApp can significantly alleviate financial burdens 🤑
- Amplify and refine predictions
Collate and analyse an abundance of customer data in mere minutes, enhancing your responsiveness to their needs.
#GOBEYOND COMMUNICATIONS, WITH AI
This year marks our 10th anniversary 🥳🎊 A decade of existence and, thus of experience, serving various brands! From lifestyle to corporate content, in both French and English (even Creole!), across online and offline platforms…
A wide variety of clients, services and offerings mean continuous evolution, in our approach, practices and methodologies.
In the digital era, incorporating latest marketing innovations to keep our clients at the vanguard of technology is a must!
The impacts of AI on contemporary marketing are many and varied:
- Enhanced Return on Investment (ROI)
- Elevated performance
- Increased productivity
- Refined audience analyses
- Compelling competitive advantages
If you haven’t embraced it yet, you’re trailing behind 👀 So don’t waste another second, get in touch with us today!