In 2024, Innodis launched Le Poulet Fermier, a free-range chicken brand committed to quality, animal welfare, and sustainability. Beyond Communications was brought in to translate this ethical vision into a compelling digital presence.

We designed a warm, accessible landing page that introduces Mauritian consumers to a revolutionary model: chickens raised under solar panels on sunlit farmland, in partnership with Sun Farming Food & Energy Mauritius.

From copy to UX, everything was crafted to echo the brand’s values — transparency, taste, and traceability. The tone? Honest. The visuals? Inviting. The result? A site that feels as nourishing as the product it represents.

This is more than a website. It’s a window into a different way of farming — one that puts purpose at the centre of the plate. For consumers seeking food they can feel good about, Le Poulet Fermier offers a fresh, future-facing alternative.