Le Poulet Fermier: A Brand Hatched with Purpose
In 2024, Innodis launched Le Poulet Fermier, a free-range chicken brand committed to quality, animal welfare, and sustainability. Beyond Communications was brought in to translate this ethical vision into a compelling digital presence.
Packaging Refresh
After five years off the market, Poulet Fermier couldn’t come back quietly.
It needed to stand out again.
Beyond Communications rethought the brand’s packaging with one clear objective: restore visibility, rebuild desire, and make it impossible to ignore on shelf.
We developed two packaging systems — for whole chickens and tray-packed products — with a sharper, more direct design built to capture attention in seconds.
Bold colours, clear typography, simplified visual codes: every element works to express a simple promise : local, authentic, quality poultry.
More than a refresh, this new packaging supports the brand’s return and helps it reconnect with today’s consumers.
Website
We designed a warm, accessible landing page that introduces Mauritian consumers to a revolutionary model: chickens raised under solar panels on sunlit farmland, in partnership with Sun Farming Food & Energy Mauritius.
From copy to UX, everything was crafted to echo the brand’s values — transparency, taste, and traceability. The tone? Honest. The visuals? Inviting. The result? A site that feels as nourishing as the product it represents.
This is more than a website. It’s a window into a different way of farming — one that puts purpose at the centre of the plate. For consumers seeking food they can feel good about, Le Poulet Fermier offers a fresh, future-facing alternative.
© 2023 Beyond Communications Ltd.
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