For the launch of Sofap’s new showroom, the idea was simple: don’t just announce an opening, give people a direction.

So we took familiar elements from the Mauritian landscape and gave them a colour twist. A sunrise becomes a paint can. A boat finds its way guided by a roller. And a colour swatch turns into a starfish.

Three visuals, one idea: make colour a point of reference.

“Cap sur Pailles” is not just about a place, it is about a clear destination for anyone looking for the right shade at the right moment.