Vaseline doesn’t need to be introduced.

The problem was different. For most people, it stops at petroleum jelly.
Our role was to shift that perception and show everything else the brand has to offer.
On social media, we focused on product usage beyond the obvious. Different formats, different routines, different skin needs.
Content that expands what people think they know, without overexplaining it.
Reels, posts and targeted Facebook campaigns helped reposition the brand in a space where attention moves fast.
In 2024, this approach reached 331.6K accounts and generated 26.6K profile visits.
Because sometimes, the challenge isn’t visibility. It’s changing what people think they already know.