IBL Integrated Report - Beyond Communications

IBL Integrated Report 2025

Putting people back at the heart of the narrative.
For the 2025 edition, we designed an annual report centred on the people who shape the group. Built with a UI/UX approach, the experience prioritises clarity and accessibility, in line with evolving reading habits.

The copywriting highlights voices, journeys and commitments through clear and structured content. The design, both refined and contemporary, supports this approach by giving full prominence to people. Delivered digitally, the project combines storytelling, design and innovation to create an engaging, human and impactful experience.

IBL Integrated Report 2024

For several years now, working alongside IBL, we have been refining each annual report to accurately capture a journey in progress.

Since 2010, IBL Ltd has entrusted us with the design of its annual report. The 2024 edition continues this long-term partnership with full project management, from editorial coordination to the delivery of both printed and digital versions.

We structured the content to ensure clarity, hierarchy and fluid reading, while developing a design aligned with the group’s evolution.

An interactive microsite, accessible across all devices, extends the experience and makes information easily available to stakeholders.

IBL Integrated Report 2023

Bringing an open and ambitious vision to life.

For the 2023 annual report, we developed an immersive approach aligned with ideas of expansion and openness. Designed through UI/UX, the platform offers an engaging experience, enabling seamless navigation across content, formats and levels of reading.

The copywriting enhances key voices and adds depth to the narrative, while the design reinforces a strong visual storytelling. Deployed across multiple formats, the project forms a cohesive ecosystem where storytelling, digital innovation and art direction express the group’s momentum beyond borders.

IBL Integrated Report 2022

Bringing rhythm to information, while embodying a sense of collective strength.
With the 2022 edition, we designed an annual report conceived as a dynamic and unifying reading experience. A UI/UX approach structures the content into a journey where each sequence naturally finds its place.

The copywriting was refined to strengthen the impact of key messages and highlight voices, while a more expressive design supports the idea of building together. Delivered across print and digital, the project brings together storytelling, design and user experience in a coherent and engaging whole.

IBL Integrated Report 2021

For IBL’s 2021 annual report, we laid the foundations for a clear and structured narrative, echoing a dynamic of movement and forward thinking. Designed as a true reading tool, the report was developed through UI/UX principles to offer a fluid, rigorous and accessible experience.

Each piece of content was crafted with precise copywriting, then carefully structured to guide the reader intuitively. The art direction, both restrained and functional, supports this clarity. From editorial conception to final production, the project establishes a solid base where method, readability and consistency reflect the group’s momentum.