The launch of Dione was intended not only to make a splash, but also to be savored. 

In 2024, Inicia entered the Mauritian market with Dione, its premium ice cream combining delicate flavors and a velvety texture. To attract attention in supermarkets, we created a totem placed right next to the freezers. The launch offered a unique immersive experience: a catamaran decorated in Dione’s colors, followed by a pop-up beach where guests enjoyed ice cream in a summery and refined atmosphere.

To extend this experience, an engaging digital campaign with Mauritian influencers took over, reinforcing Dione’s reputation and consolidating its position as the essential premium brand in the Mauritian ice cream market.