For the end-of-year festive season, Absa wanted to send their clients a warm message of joy and togetherness.

We crafted a script rooted in distinctly Mauritian traditions: the grand clean-up, the decorations, family and friends gathering around a shared meal, and fireworks lighting up the night. The storytelling opens with a grandmother recounting the festive season to her grandson. An intimate narrative that reveals, through the unfolding images, how these traditions are passed down from generation to generation.

We handled the entire production process: moodboard creation, casting, directing and post-production of the video. An end product ready for the end of year.

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