Les Métiers de l’Hôtellerie Branding

Employer branding campaign

In 2024, a collective of renowned Mauritian hotels joined forces to address a growing challenge: the hospitality sector was struggling to attract young talent. Beyond Communications was brought in to shape a powerful narrative and visual identity that could rekindle interest in hotel careers across the island.

We developed an entirely new brand — Les Métiers de l’Hôtellerie — from scratch. Our process began with naming and brand strategy, followed by the creation of a bold, inclusive visual language designed to speak directly to the aspirations of Gen Z and young jobseekers.

The heart of the campaign lay in its message: hospitality isn’t just about service — it’s a gateway to upward mobility, creative growth, and international opportunity. Our content showcased real-life stories, unexpected career paths, and entry points for both skilled professionals and motivated beginners.

From digital storytelling and social-first content to employer outreach tools, we helped reframe hotel jobs as desirable, dynamic, and filled with potential. Job offers were featured prominently, turning the campaign into both a recruitment platform and an inspiration hub.

This initiative is a clear example of Beyond Communications’ ability to turn collective ambition into actionable brand narratives. By making the hospitality industry feel both familiar and aspirational, we helped an entire sector reconnect with the next generation of workers.

Social Media

To make hospitality feel relevant again, we had to meet people where the conversation already happens — on social.

This social media recruitment campaign in Mauritius was built for platforms like Instagram, Facebook and TikTok, using short, culturally familiar content designed to engage a younger audience and highlight hospitality careers in a new light.

Instead of polished messaging, we leaned into everyday language, humour and local expressions. Lines like “Vinn zwe cook lasiet” and “Abracada-drap” turned simple references into content people would actually stop on, react to, and share.

The goal wasn’t just visibility, but repositioning hotel industry jobs in Mauritius as more relatable, accessible, and worth considering.

Video production

For this part of the campaign, we produced a recruitment video for the hospitality sector in Mauritius, putting people at the centre.

Instead of overexplaining the industry, we focused on showing it as it is — through real situations, real roles, and a tone that feels close to everyday life.

The voiceover, recorded by our own team, gives the film a more familiar and local feel.

Visually, it follows different profiles across the hotel industry, from kitchens to front desk, capturing the pace and variety of the work.

The idea was simply to make these hospitality careers easier to understand, and easier to relate to.

Website

Once the brand was in place, the next step was to make it real.

We designed and built the Les Métiers de l’Hôtellerie website as the central platform of the initiative. A place where young people can explore the industry, understand the paths available, and see what these careers actually look like.

Clear structure, direct language, and a mobile-first approach : everything was designed to make the experience simple, accessible, and easy to navigate.

Not just a website, but a practical entry point into the industry.