A well-oiled communication strategy

For a brand like Moroil, communication needs to run smoothly.

In a sector as essential as food, press relations are not just about getting a brand talked about. They are about reassuring, explaining, highlighting and, when needed, anticipating.

Beyond Communications supported Moroil with a clear objective: to strengthen the visibility and credibility of a company that plays a key role in Mauritius’ food security and in the everyday lives of Mauritians.

Our work helped highlight Moroil’s industrial know-how, economic contribution, local production and role in reducing dependence on imports.

In an environment where topics such as prices, supply, quality and the environment can quickly become sensitive, we helped structure a transparent, controlled and useful communication approach.

From its sustainable commitments to the Bioil Box campaign, as well as media monitoring and crisis management, our PR support helped establish a clearer, more credible and more responsible voice around the brand.