Designed by Passion.

A spirit rooted in place and purpose.
New Grove Mauritius Rum is more than a product — it’s a living expression of the island’s heritage, its sugarcane legacy, and the deep artistry of its people. The name itself evokes renewal — a forward-looking tribute to the past, infused with soul and craft.

A logo born from the land.
We reimagined the brand’s visual identity to express this story with elegance and depth. The new logo, inspired by the blue latanier palm of Île Ronde, is a refined and symbolic design that visually grounds the brand in its unique Mauritian origins.

A complete visual system was developed — from logotype proportions to application rules — ensuring visual harmony and brand recognisability across all platforms.

A promise steeped in passion.
The brand’s motto, “a taste for passion,” is both an invitation and a commitment — echoing the artisanal mastery behind each bottle and the aspirations of discerning connoisseurs seeking more than just flavour.

The brand story honours terroir, technique, and transmission — from estate-grown cane to careful distillation that bridges tradition and innovation.

Immersion through every touchpoint.
The rollout extended far beyond the bottle. We activated the brand across multiple physical and digital assets: branded t-shirts, coasters, glassware, roll-up displays, bags — even custom-designed lamps. Every element is crafted to reflect the tropical sophistication of the New Grove world.

A multisensory experience, designed for memory.
New Grove is a brand you taste, see, and feel. From logo to lifestyle, every detail is calibrated to build a rich, immersive identity that turns every sip into a moment of connection.