CONNECTING WITH GEN Z

#TalkToMeLikeAGenZ

These after party carbo pasta are Gucci. I swear, they’re a banger! no cap!

Sounds like incomprehensible gibberish to you? Though challenging, Gen Z’s coded language presents various opportunities for Advertisers willing and able to master it.

Looking for other ways to reach them? Come on, we’ll help you slay!

#WooingGenZ

Here, concise conquers. Gen Z peeps consume a lot of content but like to do so quickly and effortlessly. And there’s no better way to meet their expectations, than with Reels and Stories, which allow the creation and sharing of short, creative videos in vertical format. As you’ve gathered, keeping things short but sweet means being on fleek!

#PeerPressure

Micro-influencers shape the way this generation sees and does things! You might as well seize this opportunity by forging strategic alliances with influencers who embody your brand’s values and identity.

#Winning

When looking to connect with Gen Z, brands embodying values like diversity, inclusion and respect for the environment, already have a head start.

#AuthenticStreetBrothers

Beware! Gen Z is quick to spot fake news – like greenwashing – and will report all such strategies at every opportunity. Keep it real bro!

#Shooker

Storytelling is an essential tool to win over Gen Z peeps. By emphasising the human aspect of their business through stories that can “shook*”, brands can strengthen their ties with this generation that is hungry for authenticity.

* shock.

Recruiting Zoomies

To succeed, companies need to meet these candidates’ high expectations, promoting a work environment that values balance, flexibility and social & environmental commitment.

They need to delve into social media like Instagram and TikTok to get the message across and recruit, guaranteeing an attractive work-life balance and a certain flexibility when it comes to remote and hybrid working conditions. 4-day weeks are also very popular with this generation 😉

Some numbers, some letters

By 2025, Gen Z – aka “Zoomers” – are expected to account for almost 50% of the workforce.

40% of young people aged between 16 and 25 spend 3 to 5 hours a day on social media, chatting with friends, passing the time or getting information.